JD Sports bolsters their loyalty proposition, JD STATUS, with a 35% customer conversion rate using Slip’s innovative digital receipt solution, transforming the post-purchase experience.
JD Sports' digital breakthrough
The JD STATUS loyalty program launched in September 2023 in line with JD’s ‘Beyond Physical Retail’ strategic ambitions, to deepen customer relationships with an objective to drive deeper customer affinity lifetime value. As part of the launch, JD took on a challenge to integrate their new loyalty program seamlessly into the customer's shopping journey without adding friction to the shopper experience. JD explored creative options to encourage customers to join STATUS post-purchase, allowing customers to reap a host of loyalty benefits such as cashback, without complicating the checkout process.
Transforming receipts, rewriting retail rules
Slip proposed using digital receipts as a frictionless channel to enable loyalty acquisition post-purchase. A custom solution integrated into JD Sports' POS system enabled SMS delivery of digital receipts with prompts to join STATUS, automatically allowing customers to join the programme and retrospectively earn via JDs cashback offering - a seamless post-purchase loyalty sign-up.
The initial phase in Manchester saw remarkable success, leading to a nationwide rollout across the UK within 4 weeks. Slip's solution now supports over 400 stores, driving 20,000+ STATUS downloads.
Elevating engagement: The JD Sports journey with Slip's magic
"With Slip as a partner, we reimagined post-purchase loyalty enrolment as a seamless element of our customers’ shopping experience. Slip has enabled a unique opportunity to drive greater conversion to loyalty at an impressive adoption rate."
– Arianne, Chief Digital Officer at JD Sports
Beyond transactions: Slip's role in JD Sports’ loyalty success story
Leveraging Slip’s technology, JD STATUS customers will soon be able to enjoy a streamlined digital wallet for loyalty benefits and receipt management, marking a significant step in JD Sports' omnichannel evolution.
By bridging the gap between online and offline shopping experiences, Slip and JD Sports are not just changing the game; they're creating a new playbook for retail success, where every transaction is an opportunity for meaningful engagement and every receipt is a step towards a greener, more connected world.
JD Sports' collaboration with Slip exemplifies the potential of digital innovation to redefine retail engagement. By prioritising customer convenience and sustainability, Slip and JD Sports are paving the way for the future of retail loyalty programs.
About JD Sports: Retail royalty
Since 1981, the JD Group has been a global leader in Sports Fashion and Outdoor brands, seeking to deliver the world’s most authentic brands to the market. With over 3000 stores, across 38 territories, and generating £10 billion in annual revenues, they have become one of the largest omnichannel retailers in the world.
About Slip: Revolutionising retail engagement one receipt at a time
Slip transforms receipts into powerful engagement tools for retailers. By innovating the way transactions are recorded and utilised, Slip helps businesses like JD Sports unlock new levels of customer insight and loyalty, fostering a more connected and sustainable shopping experience.
